The paper presents research carried out at a\r\nmediumsize manufacturing organization in east Asia.\r\nThe study tries to highlight the importance of supply\r\nchainmanagement;specifically,ouraimforthisstudyis\r\ntounderstandlogisticsandperformancemeasurementin\r\nthe logistics and supply chain, and we include a\r\ntheoreticaldiscussionofonlinedatacollectedandacase\r\nstudy of the logistic performance of a real organization.\r\nThestudyalsoexaminestheperformanceoftheselected\r\ncompany, identifies the problems and provides\r\nrecommendationsforimprovements.Thisstudycanbea\r\nguide for business advisers and those interested in\r\nanalysing company performance, especially from a\r\nlogisticsviewpoint.Wealsosuggestthemethodologyof\r\nthis case study for those who want to have a better\r\nunderstandingofabusinessenvironmentbeforestarting\r\ntheirownbusiness,orforbenchmarkingpracticeduring\r\nstrategicplanning.
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